Gene the Jeweler learned the hard way.

When we last met Gene the Jeweler, we learned that he doesn't really train his staff.

We now bring you the next installment of the Gene series, which was created by industry consultant Jimmy DeGroot. (The series is kind of like a jewelry version of The Office.)


In the video below, the consequences of Gene's non-existent training policy start to become clear. He explains that his people don't get along very well — in fact, they fight.

One staff member in particular — Margie — is problematic. She's great with customers and makes lots of sales, but when it comes to the rest of Gene's employees, Margie is a no-go.

Take a look:


JIMMY DEGROOT is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at and sharing marketing advice through his blog site at


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Ron Pierro, owner of Pierro's Jewelers in Brandenton, Florida, chose Wilkerson to run his going out of business sale. From marketing to on-site sale management, Wilkerson did it all--giving Ron the kind of closure that only comes from trusting the best. Wilkerson.


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