“As you said, that’s not the most important factor in your decision.”
WHEN TO USE IT? When a sales pitch has stalled, this phrase is a great way of reframing the conversation while showing that you’re listening carefully to the client. Example: “Great. Let’s go back to the last one I showed you. It isn’t the cheapest, but as you said, that’s not the most important factor in your decision.”
Source: Renée Evenson, Powerful Phrases For Effective Customer Service
This article originally appeared in the October 2017 edition of INSTORE.
The Wilkerson Way
See how one jeweler's inventory sale turned unsold merchandise into cold, hard cash.