Why it is true: The first thing most people do when waking up in the morning is check their text messages.

Plan of action: If you want to reach your customer about a critical issue, send him a text message to be seen the very first thing in the morning (and by “critical,” I mean an urgent repair or a special item you have ordered for him). Remarkably, clients will genuinely appreciate your reaching out to them.

Source: David W. Richardson CSP, Jewelry Sales Training International

This article originally appeared in the January 2017 edition of INSTORE.


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