Why it is true: If you get caught lying to a customer, it is not only embarrassing, but you lose credibility and trust with that customer.
Plan of action: No matter how bad it hurts, always tell the customer the truth. A lie will come back to bite you in ways you never thought of. You’ve built up a remarkable image in your marketplace ... don’t do anything to wreck it.
This article originally appeared in the March 2017 edition of INSTORE.
The Wilkerson Way
See how one jeweler's inventory sale turned unsold merchandise into cold, hard cash.