Why it is true: If you get caught lying to a customer, it is not only embarrassing, but you lose credibility and trust with that customer.

Plan of action: No matter how bad it hurts, always tell the customer the truth. A lie will come back to bite you in ways you never thought of. You’ve built up a remarkable image in your marketplace ... don’t do anything to wreck it.


This article originally appeared in the March 2017 edition of INSTORE.


A Worry-Free Way to Close Shop

Ron Pierro, owner of Pierro's Jewelers in Brandenton, Florida, chose Wilkerson to run his going out of business sale. From marketing to on-site sale management, Wilkerson did it all--giving Ron the kind of closure that only comes from trusting the best. Wilkerson.


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