Videos and other resources are available.
Platinum Guild International has made available a variety of resources to help jewelers learn more about the precious metal.
The following video explains that for the first time, bench jewelers, sales associates, buyers and designers can access quality assurance benchmarks for working with and evaluating platinum jewelry. The Platinum Quality Assurance Benchmarks interactive reference tool created in conjunction with the Gemological Institute of America, is available at www.platinumlearning.com.
Many other resources are available by registering at www.platinumlearning.com.
Additionally, Platinum Guild International has created a one-sheet resource on platinum qualities that discusses the differences between platinum and white gold. On its consumer website, the group has posted several articles that answer the question "Why platinum?"
The Wilkerson Way
See how one jeweler's inventory sale turned unsold merchandise into cold, hard cash.