Videos and other resources are available.
Platinum Guild International has made available a variety of resources to help jewelers learn more about the precious metal.
The following video explains that for the first time, bench jewelers, sales associates, buyers and designers can access quality assurance benchmarks for working with and evaluating platinum jewelry. The Platinum Quality Assurance Benchmarks interactive reference tool created in conjunction with the Gemological Institute of America, is available at www.platinumlearning.com.
Many other resources are available by registering at www.platinumlearning.com.
Additionally, Platinum Guild International has created a one-sheet resource on platinum qualities that discusses the differences between platinum and white gold. On its consumer website, the group has posted several articles that answer the question "Why platinum?"
JEWELER SUCCESS STORIES
A Worry-Free Way to Close Shop
Ron Pierro, owner of Pierro's Jewelers in Brandenton, Florida, chose Wilkerson to run his going out of business sale. From marketing to on-site sale management, Wilkerson did it all--giving Ron the kind of closure that only comes from trusting the best. Wilkerson.