It was a smash-and-grab theft.
Spicer Greene Jewelers, an Asheville, NC, business that was in the news recently because of a controversial billboard, was robbed.
Two men went in the store and broke open a case and took jewelry while another served as lookout, WLOS-TV reports. All three arrived and fled on dirt bikes.
At least one of the suspects had a gun, police said. Two of the men wore helmets covering their faces.
Police are turning to the public for information to help them track down the suspects.
Spicer Greene Jewelers made national headlines in March after running a billboard featuring the words "Sometimes, it's ok to throw rocks at girls..." surrounded by various gemstones. Some found the advertisement offensive, and the store evenually apologized and took it down.
Jeweler's Prison Sentence Upheld
A jeweler convicted of duping customers out of large sums of money received a long — make that very long — prison sentence. And now appellate judges in New York state have upheld the conviction and sentence of Paul J. Blarr, the Buffalo News reports. In 2015, Blarr was handed a sentence of 23 to 69 years behind bars for "one count of scheming to defraud at least 89 of his customers and to 10 counts of grand larceny," according to the newspaper. Among his crimes: Passing off fake gems as the genuine articles at his Williamsville, NY, store.
Final Kemp Co-Conspirator Sentenced
Lewis Jones III has been sentenced in Panama City, FL, to 32 years in prison for his role in a jewelry-store robbery spree covering several states, the Times-News of Burlington, NC, reports. He was the last of four people to be sentenced in the case. Kemp admitted to robberies in North Carolina, South Carolina and Georgia and was sentenced to 10 years in prison. Brothers Michael Bernard and Larry Gilmore were each sentenced to 32 years behind bars. The crimes, in which $4 million worth of jewelry was stolen, took place in 2015 and 2016.
The Wilkerson Way
See how one jeweler's inventory sale turned unsold merchandise into cold, hard cash.