Jim Ackerman says not everything has to be digital.
As digital marketing grows, getting the word out about your jewelry store is fast becoming a more technical — and more complex — endeavor, marketing specialist Jim Ackerman notes.
But in the video below, he describes a "simple, low-tech, easy-to-execute, free marketing program" that can bring lots of customers this holiday season.
It involves setting up joint venture promotions with local "friends in business." Approach people such as chiropractors, accountants and car dealers — anyone who might be sending out Christmas cards. Offer to include $100 gift cards with the mailing.
One of Ackerman's clients tried the idea and generated an amazing response. Of 3,500 cards distributed, the response rate was 10 percent.
"They made big money on that holiday season," Ackerman says.