This offbeat idea could give you a big boost, says Jim Ackerman.
During the holidays, jewelry customers run the risk of buying something the recipient doesn't actually like.
You'd think, then, that a store gift card might be the perfect solution.
So why doesn't anybody buy them?
In the video below, marketing specialist Jim Ackerman notes that it's a time of year when jewelers are running many other special offers. Gift cards, meanwhile, are purchased at full price.
So why not discount your gift cards? The strategy "could have a tremendous impact on your sales this holiday season," he says.
In the video, Ackerman offers his reasoning plus a few tips and tricks to make the idea work.