It's called AIDA.

There's a formula for creating powerful ads, and it's called AIDA, says marketing specialist Jim Ackerman.

It stands for Attention, Interest, Desire, Action.

In the video below, he explains each of these elements. Master them and your ads are sure to lead to sales, Ackerman says.

Take a look:

 

 


JIM ACKERMAN is a renowned marketing speaker and author. Find details on his programs for jewelers at www.jewelersmarketinggems.com. Contact him at (800) 584-7585 or This email address is being protected from spambots. You need JavaScript enabled to view it..