Many jewelers have dabbled in every-door direct mail, with varying results.

In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most of this approach. For most jewelers, he says, it's well worth trying.

Take a look:

 

JIM ACKERMAN is a renowned marketing speaker and author. Find details on his programs for jewelers at www.jewelersmarketinggems.com. Contact him at (800) 584-7585 or This email address is being protected from spambots. You need JavaScript enabled to view it..