“Yes, there’s a charge. Or, you can go up to the mall to a chain store and get a ‘free’ verbal appraisal, then call your insurance agent with the amount they told you. Ha!”

To the customer who said: “There’s a charge for appraisals? All you have to do is look at it!”

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad


This article originally appeared in the February 2018 edition of INSTORE.

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If you're the owner or top manager of a U.S. jewelry store, you're invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.


 
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