What exactly does he mean by 'custom,' anyway?

Like many jewelers, Gene the Jeweler does custom work.

If you can call it that.

In this episode, the fictional Gene takes on a tour of his shop.


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And while he professes to create custom jewelry, he lacks the technology that you might expect to see in a store that does such work.

You have to wonder: What exactly is Gene's definition of "custom"?

Watch the video:

 

 
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Two-Time Winner

When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.

 


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