"How do I know you’re not going to say you had a 1-carat D VS1 diamond when you pick it up?”

To the customer who asked, “How do I know you’re not going to switch out my L-I3 0.25-carat for a CZ?”

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad


This article originally appeared in the April 2018 edition of INSTORE. 

What's the Brain Squad?

If you're the owner or top manager of a U.S. jewelry store, you're invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.


 
JEWELER SUCCESS STORIES

Two-Time Winner

When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.

 


Promoted Headlines