INSTORE tanzaniteI am the Jay Gatsby of colored gemstones. A humble brown stone from the poorest continent on earth with an odd, almost extra-terrestrial sounding name, I have risen to the point where you can see me regularly on movie stars and millennials looking to express their individualism. A little heat, a lot of polish, the right accent (I’m thinking a cut that brings out my purplish tinge or sapphire-like blue) and a new name — thanks to a meeting with America’s most storied jeweler — helped make me who I am today: a glorious testimony to reinvention.

Who am I?

Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

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