E-commerce has important downsides.
Brick-and-mortar jewelry retailers often wonder how to respond to the growing presence of online diamond retailers.
In the video below, Aleah Arundale offers one approach to try.
The main idea is to point out that ordering something as valuable as a diamond online brings quite a few risks. Buying from a trusted local jeweler, on the other hand, is a much safer endeavor.
Take a look:
JEWELER SUCCESS STORIES
Wilkerson Steps in When It’s Time to Step Back
Jim Russell of Stein Jewelry in Madison, Mississippi, says Wilkerson seamlessly handled the sale that let him and his wife “do the things that we have always wanted to do.” Trust Wilkerson to handle your end of business sale—they’ll be there every step of the way.
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