“As you said, that’s not the most important factor in your decision.”

WHEN TO USE IT? When a sales pitch has stalled, this phrase is a great way of reframing the conversation while showing that you’re listening carefully to the client. Example: “Great. Let’s go back to the last one I showed you. It isn’t the cheapest, but as you said, that’s not the most important factor in your decision.”

Source: Renée Evenson, Powerful Phrases For Effective Customer Service 


This article originally appeared in the October 2017 edition of INSTORE.


 
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Wilkerson Steps in When It’s Time to Step Back

Jim Russell of Stein Jewelry in Madison, Mississippi, says Wilkerson seamlessly handled the sale that let him and his wife “do the things that we have always wanted to do.” Trust Wilkerson to handle your end of business sale—they’ll be there every step of the way.

 


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