When someone asks for a discount, ask how much they’re willing to pay for that item. Sometimes they’ll pay more than you’d think. Or, think of alternatives such as, “I can’t on that item because we just got it in, but I can on this similar older item that I want to get rid of.” Linda Griffiths, Hoover’s Jewelers, Kearney, NE


This article originally appeared in the June 2018 edition of INSTORE.        

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JEWELER SUCCESS STORIES

“Halfway Through the Sale, We Already Did a Year’s Worth of Volume”

Torin Bales says he was “blown away” by Wilkerson’s results after the company ran his retirement sale. “When you hire a consultant, you have to let them take control,” says the Texas retailer. After all, if you’re like most jewelers, you only retire once. Get the maximum return on your life’s investment. Turn to Wilkerson & Associates and let your new life begin!

 


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