WHY IT IS TRUE: Many salespeople think they “know it all” and couldn’t care less if they get better. 

PLAN OF ACTION: We’ve all been charmed by a salesperson. They sounded great in the interview, and you had an open position that desperately needed to be filled. Open the door to your training program and see how they respond. Watch their eyes. If they are with you, they are giving it a shot. If not, recognize your mistake and immediately make a change. You wouldn’t be the first person who unknowingly hired a loser, but you could be the last person who unsuccessfully kept that loser.

DAVID W. RICHARDSON CSP, Jewelry Sales Training International


This article originally appeared in the May 2017 edition of INSTORE.




 
JEWELER SUCCESS STORIES

Wilkerson Steps in When It’s Time to Step Back

Jim Russell of Stein Jewelry in Madison, Mississippi, says Wilkerson seamlessly handled the sale that let him and his wife “do the things that we have always wanted to do.” Trust Wilkerson to handle your end of business sale—they’ll be there every step of the way.

 


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