Know How
This Simple Trick Can Defuse Angry Clients Or Employees
TIP: DON'T FIGHT FIRE WITH FIRE WHY IT IS TRUE: An irate customer or even an employee can quickly disrupt the professional activities in your store. PLAN OF ACTION: Resist raising your...
Here's What to Say When a Customer Tries to Negotiate or Make Unreasonable Demands
“I wish we could do that ...” When to use it: With a customer who is trying to negotiate a better price or one who is asking for an unreasonable allowance for an error. Why? Instead of creating...
3 Easy Things You Can Do to Sell More Jewelry
Sales advice from Aleah Arundale. Selling more jewelry doesn't have to be complicated. In the video below, Aleah Arundale of the popular Jewelers Helping Jewelers Facebook group offers tips to help...
When An Unhappy Support Staffer Releases Confidential Pay Rates, A Retailer Is Dumbfounded. What Would You Do?
An unhappy support staffer takes aim at an owner by releasing confidential information. As an office manager,...
These Two Tips Can Keep You Out of Legal Hot Water in 2018
Are you covered on the legal issues we face in the jewelry industry? At Jewelers Vigilance Committee (JVC), we’re...
7 Things Everyone in the Jewelry Industry Must Know About Sexual Harassment
Sara Yood of JVC explains how to stay on the right side of the law. It’s vital that business owners educate themselves about sexual harassment and other forms of gender discrimination – because...
Yurman Brand Began With A Fight Against Tradition
David and Sybil Yurman discuss their company’s origins at an invitation-only event in Tucson. David and Sybil Yurman started their business with a $500 loan co-signed by their parents. "We...
Rainbows in the Desert: Centurion 2018 Combines Colorful People and Vibrant Jewels in One Venue
The show featured the right mix of everything. What a difference a year makes. The Centurion Show in Scottsdale, AZ,...
It's Time to Change the Way You Think About Color Gemstones
AGTA's chief exec talks about merchandising and selling color. TUCSON — Tucson is in the jewelry industry spotlight and on many jewelers' itineraries this time of year, which means...
St. Valenswine’s Day Advice, National Time Management Day and More Important February Dates
Four million. That’s how many people are expected to announce their engagement on Feb. 14. 38 to 53 million....
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JEWELER SUCCESS STORIES
Two-Time Winner
When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.
Latest Know How Stories
- This Trunk Show Brainstorm Brings a Little Vegas to Your Store
- Here's How You Ask the Client to Buy as a Favor to You
- How to Tell By Your Customer's Eyes Whether They Want to Buy or Not
- How Much Should Your Staff Cost You? This and Other 'Ask INSTORE' Responses
- When an Employee Backtracks on Leaving Her Job, the Owner Finds Himself Overstaffed. What Would You Do?
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A GEM A DAY
Acanthus
Oxidized silver cuff bracelet with 24K gold, 14K gold and a rose-cut pink tourmaline. $715.
