Videos and other resources are available.
Platinum Guild International has made available a variety of resources to help jewelers learn more about the precious metal.
The following video explains that for the first time, bench jewelers, sales associates, buyers and designers can access quality assurance benchmarks for working with and evaluating platinum jewelry. The Platinum Quality Assurance Benchmarks interactive reference tool created in conjunction with the Gemological Institute of America, is available at www.platinumlearning.com.
Many other resources are available by registering at www.platinumlearning.com.
Additionally, Platinum Guild International has created a one-sheet resource on platinum qualities that discusses the differences between platinum and white gold. On its consumer website, the group has posted several articles that answer the question "Why platinum?"
JEWELER SUCCESS STORIES
Wilkerson Steps in When It’s Time to Step Back
Jim Russell of Stein Jewelry in Madison, Mississippi, says Wilkerson seamlessly handled the sale that let him and his wife “do the things that we have always wanted to do.” Trust Wilkerson to handle your end of business sale—they’ll be there every step of the way.