(PRESS RELEASE) The Gem & Jewellery Export Promotion Council (GJEPC) has appointed Ruchita Sharma as executive director for promotions, marketing and business development.

Sharma comes to the GJEPC from Swarovski, where she had led the marketing, operations and communications division since November 2010.

At GJEPC, Sharma will be responsible for national events, international events, promotions, marketing, business development, logistics and international ventures.

An evolved business leader with in-depth experience of over 20 years in the luxury industry in emerging markets, Sharma has worked closely with family-run global organizations such as Swarovski, Salvatore Ferragamo, Oberoi Hotels and Resorts and Taj Hotels Palaces and Resorts.

"A robust Promotion and Marketing ecosystem is vital for the growth of the Indian gem and  jewelry export sector," Sharma said. "Over the years, GJEPC has done an excellent job to take this industry to the current stature that it enjoys today through its various promotional activities globally, including participation in international exhibitions, organizing buyer-seller meets, etc. Our focus would be to gain  maximum mileage by enhancing our reach in the existing markets and tapping new ones, thus furthering the growth of industry.”

Sharma was named among the "50 Most Talented Retail Professionals of India" by the CMO Council and the ‘"50 Most Talented CMOs of India" by the World Marketing Congress.


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