(PRESS RELEASE) ISELIN, NJ – Pure Grown Diamonds, pioneer in the above-earth diamond industry and the largest-selling grown diamond brand in the U.S., announces the introduction of a collection of fashion jewelry.
At the JCK Show, Pure Grown Diamonds will be introducing distinctive fashion jewelry pieces using Type IIa diamonds. This marks the brand's progression into different product categories, further supporting its retailers with new choices in carrying lab-grown diamonds.
The fashion jewelry collection consists of diamond essentials that highlight the type IIa diamonds. In addition, there will be some hints of blush coloring, floral designs and mix-and-match elements. The new jewelry collection will be offered in competitive diamond grades and colors.
“This year we decided to introduce a fashion element to our customers after our successful launch of our Bridal Collection,” says Suraj Mehta, director of Pure Grown Diamonds. “This expansion shows our commitment in supporting our retailers through profitability and sustainability by creating new affordable and sales driven categories with lab-grown diamonds.”
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