Bridal sales are trending up for Brain Squad jewelers, with 48% reporting sales that were up or way up (more than 25%). The Northeast reported the biggest gains, with only 13% of jewelers reporting decreased bridal sales. The South and Canada had more jewelers who lost sales, with 35% of Canadian jewelers and 32% of Southern jewelers reporting decreases. The Midwest saw the greatest proportion of jewelers whose sales stayed flat, with 44% reporting little movement in their bridal jewelry performance.

Statistics on bridal jewelry sales


This article originally appeared in the April 2017 edition of INSTORE.



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Two-Time Winner

When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.

 


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